Koi Veloure® is an acronym for "Knowledge of Industry". Our inspiration is conveyed from the Japanese Koi, as it symbolizes perseverance in adversity and strength of purpose.

Koi Veloure® Apparel exhibits an "urban-meets-casual" spin on modern fashion. So whether you're an artist, bookworm, professor, banker, celebrity, etc., our clothing will fit your style and personality. Koi Veloure® Apparel represents those who are fighting the currents of life to achieve their goals, fulfill their dreams, and overcome the many obstacles of life.

Our main theme of Koi Veloure® Apparel is that it's universal; as everybody can relate to it. In life, we all swim through oceans of challenges, but we do it with courage and persistence, just as the strongest Koi swims upstream until it reaches the final waterfall.

"In the stormy current of life characters are weights or floats, which at one time make us glide along the bottom and at another maintain us on the surface."
- Hippolyte Taine
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